Pride as a Metaphorical Treasure: The Conceptualization of Pride and Self-Respect in English and Serbian via ‘The Possession of a Precious Object’ Scenario
DOI:
https://doi.org/10.18485/bells.2019.11.1Keywords:
pride, self-respect, dignity, conceptual metaphor, precious possession, English, SerbianAbstract
This paper explores the conceptualization of a subset of emotion concepts related to positive self-evaluation – pride, self-respect, self-esteem and dignity in English and ponos, samopoštovanje and dostojanstvo in Serbian – via a metaphorical scenario referred to in the paper as “the possession of a precious object scenario”. The analysis was performed within the theoretical framework of Conceptual Metaphor Theory and is based on the data obtained from general corpora. The results indicate a high level of productivity of the metaphorical scenario in the structure of pride and self-respect in both languages, as well as the salience of the elements of ‘destruction’, ‘theft/loss’ and ‘defence/preservation’ within the scenario. The analysis also sheds light on some of the potentially manipulative aspects of the structuring of collective pride, dignity and honour via this scenario in Serbian public discourse, pointing to a need for further research in that direction.
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